Created by LOLA MullenLowe, the campaign transformed Cornetto wrappers into vibrant collages filled with classic summer imagery—beach umbrellas, waves, inflatables, and more. Each poster was meticulously assembled using magazine clippings and real Cornetto packaging, blending craft with creativity to capture the carefree spirit of summer. The result was a series of unique, eye-catching artworks rolled out across Europe, with plans to take the campaign global, all reinforcing Cornetto as a symbol of summer’s first sweet moment.