Our Events
From talent that transcends borders to international shoots and global brands, advertising has always pulled together people across the world.
Take a peek at the current global political and economic environment and the vibe feels more protectionist than collaborative. So what new challenges is this creating for an industry that’s so quintessentially international?
Speakers:
Jose Miguel Sokoloff, President Creative Council, MullenLowe Global.
From talent that transcends borders to international shoots and global brands, advertising has always pulled together people across the world.
Take a peek at the current global political and economic environment and the vibe feels more protectionist than collaborative. So what new challenges is this creating for an industry that’s so quintessentially international?
Speakers:
Jose Miguel Sokoloff, President Creative Council, MullenLowe Global.
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Even an iconic brand can lose its way, and this industry favourite was no exception. Known for decades of edgy, irreverent, and sometimes unapologetic work, AXE had lost its mojo. But drifting from what made it legendary created a unique challenge and the brand needed to reclaim its fame. By stripping back the layers, embracing risk, and ultimately rediscovering humour, AXE is back with a bold, loveably risky identity coupled with a one-of-a-kind aesthetic universe.
This session will unveil the challenges, the very real risks, and the rewards of re-finding a brand’s edge. Learn how take brave creative leaps and strike the perfect balance between humour, relevance and even absurdity to see why some brands get the last laugh.
Speakers:
Caroline Gregory, Global Brand Director Axe/Lynx, Unilever.
Tomás Ostiglia, Executive Creative Director, LOLA MullenLowe.
Even an iconic brand can lose its way, and this industry favourite was no exception. Known for decades of edgy, irreverent, and sometimes unapologetic work, AXE had lost its mojo. But drifting from what made it legendary created a unique challenge and the brand needed to reclaim its fame. By stripping back the layers, embracing risk, and ultimately rediscovering humour, AXE is back with a bold, loveably risky identity coupled with a one-of-a-kind aesthetic universe.
This session will unveil the challenges, the very real risks, and the rewards of re-finding a brand’s edge. Learn how take brave creative leaps and strike the perfect balance between humour, relevance and even absurdity to see why some brands get the last laugh.
Speakers:
Caroline Gregory, Global Brand Director Axe/Lynx, Unilever.
Tomás Ostiglia, Executive Creative Director, LOLA MullenLowe.
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Stay tuned—more events are on the way!
We’re adding new, exciting sessions and activities regularly as we gear up for the festival. Check back often to discover what’s coming next. With more updates on the horizon, you’ll want to stay in the loop for all the latest announcements and ensure you don’t miss out on any of the action!
Stay tuned—more events are on the way!
We’re adding new, exciting sessions and activities regularly as we gear up for the festival. Check back often to discover what’s coming next. With more updates on the horizon, you’ll want to stay in the loop for all the latest announcements and ensure you don’t miss out on any of the action!
More infoClose