Past Events
From talent that transcends borders to international shoots and global brands, advertising has always pulled together people across the world.
Take a peek at the current global political and economic environment and the vibe feels more protectionist than collaborative. So what new challenges is this creating for an industry that’s so quintessentially international?
Speakers:
Jose Miguel Sokoloff, President Creative Council, MullenLowe Global.
From talent that transcends borders to international shoots and global brands, advertising has always pulled together people across the world.
Take a peek at the current global political and economic environment and the vibe feels more protectionist than collaborative. So what new challenges is this creating for an industry that’s so quintessentially international?
Speakers:
Jose Miguel Sokoloff, President Creative Council, MullenLowe Global.
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Join us for a sunset gathering during Cannes Lions 2025 — a celebration of the bold, the resilient, and the optimistic.
This isn’t just a Happy Hour. It’s a call to action for those who still believe in the magic of creativity, and aren’t afraid to chase it.
This is an invite-only event, the guest list has now closed.
Join us for a sunset gathering during Cannes Lions 2025 — a celebration of the bold, the resilient, and the optimistic.
This isn’t just a Happy Hour. It’s a call to action for those who still believe in the magic of creativity, and aren’t afraid to chase it.
This is an invite-only event, the guest list has now closed.
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Even an iconic brand can lose its way, and this industry favourite was no exception. Known for decades of edgy, irreverent, and sometimes unapologetic work, AXE had lost its mojo. But drifting from what made it legendary created a unique challenge and the brand needed to reclaim its fame. By stripping back the layers, embracing risk, and ultimately rediscovering humour, AXE is back with a bold, loveably risky identity coupled with a one-of-a-kind aesthetic universe.
This session will unveil the challenges, the very real risks, and the rewards of re-finding a brand’s edge. Learn how take brave creative leaps and strike the perfect balance between humour, relevance and even absurdity to see why some brands get the last laugh.
Speakers:
Caroline Gregory, Global Brand Director Axe/Lynx, Unilever.
Tomás Ostiglia, Executive Creative Director, LOLA MullenLowe.
Even an iconic brand can lose its way, and this industry favourite was no exception. Known for decades of edgy, irreverent, and sometimes unapologetic work, AXE had lost its mojo. But drifting from what made it legendary created a unique challenge and the brand needed to reclaim its fame. By stripping back the layers, embracing risk, and ultimately rediscovering humour, AXE is back with a bold, loveably risky identity coupled with a one-of-a-kind aesthetic universe.
This session will unveil the challenges, the very real risks, and the rewards of re-finding a brand’s edge. Learn how take brave creative leaps and strike the perfect balance between humour, relevance and even absurdity to see why some brands get the last laugh.
Speakers:
Caroline Gregory, Global Brand Director Axe/Lynx, Unilever.
Tomás Ostiglia, Executive Creative Director, LOLA MullenLowe.
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Women in advertising must stop adapting to legacy leadership models—and start building new ones rooted in empathy, flexibility, and cultural fluency.
This conversation challenges long-standing leadership models in advertising and explores how women are actively reshaping power dynamics, creative direction, strategic thinking, and organizational culture. It’s time to stop contorting ourselves to fit outdated systems—and start building new ones that reflect the world as it is today, so we can create work that resonates and breaks through.
Speakers:
Steph Kohnen, ECD, MullenLowe U.S.
Kelsey Hodgkin, CEO and Partner, Special U.S.
Adrianne C. Smith, Founder of Cannes Can: Diversity Collective (CC:DC), Chief Inclusion & Impact Officer, FleishmanHillard
Ashley Prollamante, Sr. Dir Brand Creative Strategy, Taco Bell
Women in advertising must stop adapting to legacy leadership models—and start building new ones rooted in empathy, flexibility, and cultural fluency.
This conversation challenges long-standing leadership models in advertising and explores how women are actively reshaping power dynamics, creative direction, strategic thinking, and organizational culture. It’s time to stop contorting ourselves to fit outdated systems—and start building new ones that reflect the world as it is today, so we can create work that resonates and breaks through.
Speakers:
Steph Kohnen, ECD, MullenLowe U.S.
Kelsey Hodgkin, CEO and Partner, Special U.S.
Adrianne C. Smith, Founder of Cannes Can: Diversity Collective (CC:DC), Chief Inclusion & Impact Officer, FleishmanHillard
Ashley Prollamante, Sr. Dir Brand Creative Strategy, Taco Bell
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