Indonesians love horror—it’s in their DNA. And with the heat there, it sometimes feels like a nightmare.
That’s why MullenLowe Singapore unleashed Lifebuoy Freshness, a cooling sensation so intense that it possesses you for 12 hours straight. This campaign taps into Indonesia’s horror obsession, delivering a spine-chilling freshness that won’t let go.
Lead Agencies: MullenLowe Singapore, MullenLowe Indonesia, Lowe Lintas
Director: Wuthisak Anarnkaporn
Global Executive Creative Director: Sarvesh Raikar
Creative Director: Teddy Sandu
Creative Group Head: Ahmed Kamel Pasha Syaebani
Senior Producer: Fuzzy Zainol Abideen
Art Director: Hagi Andara
Copywriter: Anisa Attaya
Senior Strategist: Ara Cabalonga
Production Company: Factory01
Global Bussiness Director: Vinay Vinayak
Group Account Director: Anne Albano
Account Director: Annisa Septira
Account Manager: Cheryl Guan
Account Manager: Devina Kuswara
