Steadfast needed to promote its note counting machines to businesses that still rely on manual cash handling. The challenge: how do you make a low-involvement B2B product culturally and creatively relevant? The answer was a humorous film rooted in an everyday behaviour—finger-licking while counting cash—and an exaggerated but believable situation.
The narrative doesn’t explain features directly; it creates discomfort and humour around inefficiency, subtly reinforcing the value of counting smarter. The campaign was designed for digital-first channels and trade circulation, where share-ability and memorability were key. It succeeded in reframing a utilitarian product into a modern business essential.
