Pilsener turned the four corners of soccer fields into four red flags that spotted early signs of violence in relationships. They reached everyone during the most important matches of the season.
Before an official national men’s league match, Pilsener invited 4 female players from Liga de Quito to switch the 4 red flags on the pitch with the most common red flags shared by its digital community. The stunt triggered a widespread conversation. Pilsener created a digital repository of red flags with resources from NGOs and access to counseling from specialists.
