Saka is known for wearing the number 7 jersey at Arsenal football club. Leveraging Saka's autograph as a tool for engagement, the campaign aims to boost sponsorship and promote the main film effectively. To achieve this, an amplification was carried out with a guerrilla poster campaign around North London, with a little secret: seven of these posters bore the authentic signature of Saka, turning the outdoor advertising into highly sought-after collector’s items.